Purpose Driven Business | Part 1

Business Strategy

Purpose Driven Business Opportunities

By Warren Horak

Why have a purpose driven business? 

This is a very good question. Why indeed?

Before we look at why, let us take a look at what exactly is a purpose driven business.

“A purpose driven business is a business that is designed around fulfilling the purpose of the founders, the staff and the community it serves.

No longer is it good enough just to look at needs and meet them, the key is finding the inner passion and drive that was placed in you when you were created and fulfilling that through the business. This is further developed as we then help others find their purpose. So now let us look at the question, why?

The main reason this is so important is that each individual was created and designed with a purpose. When we walk with this purpose in mind and help others to fulfil their purposes then we will have true success. We will also have more motivation and job satisfaction.

Would you continue to do what you do now, if you did not need the money?

Once we are able to tap into our purpose and help others purposes, then we won’t need need to motivate them as much; as their purpose is what will motivate them.

“Therefore, it is leadership’s role to unlock the purpose within each person they serve.

The business is now not just about the shareholders or customers, but it will be about all the peoples purposes with in the organisation.

Business designed around people

The really powerful and effective businesses that positively change the community are designed around the purpose of the person or people who founded it.

True purposed business is designed around the people and not the people around the business. One business or organisation that has changed its community through fulfilling its member’s purpose is Wikipedia.

It all starts with the founders’ purpose.

The people that join need to match with the founder’s purpose combined with the rest of the team’s purpose and positioning. In fact, the entire business flows from the purpose of the founder.

Weakness in the traditional business planning process

There are many different ways to come up with a business plan. The way we plan, together with the system and tools that we use in the planning process will greatly influence the power of the plan. The better the plan, the better the chance of success.

“The question is then, what is the best planning methodology?

The main weakness in the traditional business planning model is that there is no real individual analysis, the main focus is on business as opposed to the individual. The business was started by people, yet the business starts to take precedence over the people who created and developed it.

The people now revolve around the business as apposed to the business around the people who developed it. The founders eventually find themselves in a place where the business doesn’t want them or doesn’t need them.

The business was originally designed to release the potential and purpose of its founders, the business eventually falls into the founders trap.

Purpose Positioned Entrepreneurs

In the next article we will look at the “purpose positioned entrepreneur”. A purpose positioned entrepreneur; is an entrepreneur who is successfully fulfilling their purpose in the market place, in the right place and the right time.

Do you think business should be designed around the people or the people designed around the business?

Do you have a purposed driven business?

Would you like to know more about a purpose driven business?

Please let me have your comments and questions below

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About the Author

Serial Entrepreneur | Business Mentor | Finding your Purpose Unlocking Your Business Wealth | Kingdom Business | Purpose-Driven Business | Helping entrepreneurs, startups & medium-sized businesses succeed by finding their purpose and increasing profits.

  • Sohaib says:

    informative article.

    –can you elaborate more or some precautions.

    “The people now revolve around the business as apposed to the business around the people who developed it.

    The founders eventually find themselves in a place where the business doesn’t want them or doesn’t need them. The business was originally designed to release the potential and purpose of its founders, the business eventually falls into the founders trap.”

    –how to keep our resource persons in check so that they don’t bypass us in any business dealings.

    as resource persons are in direct link with the parties who we are dealing with, so its easy for them to hi jack the project.

    • admin says:

      Thanks Sohaib for your comments.

      You make a very valid point.

      “so its easy for them to hi jack the project.”

      The only way to overcome this type of behaviour is for the founders to raise up sons and daughters and not slaves. Although in business there are no guarantees.

      Slaves are generally fearful and greedy and tend look out only for themselves even to the detriment of the business and founder.

      Sons and daughters will always do what is best for the business as they know their future is connected to the founder and the organisations success.

      We need to operate more as family, rather than just an organisation.

      One person’s pain is everyone’s pain. One person’s success is everyone’s success.

      The founders should rather see their role as good parents who want the best for their children rather than employees who want to get blood, sweat and tears from their slaves at the lowest possible cost.

      Therefore our role as founders is to serve our people through example and by coaching each one to success whether they stay with us or leave us.

      Once we adopt this attitude and love for our people we will attract true sons and daughters and repel the slaves.

      I hope this short answer has helped you. I need to write much more on this and could write a book on it 

      To your success

      Warren

    • Thanks Sohaib for your comments.

      You make a very valid point.

      “so its easy for them to hi jack the project.”

      The only way to overcome this type of behaviour is for the founders to raise up sons and daughters and not slaves. Although in business there are no guarantees.

      Slaves are generally fearful and greedy and tend look out only for themselves even to the detriment of the business and founder.

      Sons and daughters will always do what is best for the business as they know their future is connected to the founder and the organisations success.

      We need to operate more as family, rather than just an organisation.

      One person’s pain is everyone’s pain. One person’s success is everyone’s success.

      The founders should rather see their role as good parents who want the best for their children rather than employees who want to get blood, sweat and tears from their slaves at the lowest possible cost.

      Therefore our role as founders is to serve our people through example and by coaching each one to success whether they stay with us or leave us.

      Once we adopt this attitude and love for our people we will attract true sons and daughters and repel the slaves.

      I hope this short answer has helped you. I need to write much more on this and could write a book on it 

      To your success

      Warren

  • Christina says:

    Thanks David. It is only by sharing freely, expecting nothing in return that miracles sustain us all. Blessings!

  • Oubakeng says:

    Interesting

  • Christine Cason says:

    Very interesting. You have given me something to ponder. I would like to know more about this.

    • Hey Christine

      I am glad it got you thinking.

      When I take people through this process in a planning session it is amazing to see what treasures are unlocked.

      Your purpose is your treasure, when you find it you will have joy to do what needs to be done to truly succeed.

      I will be posting more on this soon.

      Thanks so much for your comment

      Warren

  • Lehlohonolo says:

    Oh yes Warren

    2014 is my year is to remind myself of my purpose.

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